How much do tech brands spend on online advertising?

Marketers are more mature now with capable measurement practices. This means they will spend judiciously on just what works for their goals. And many are dialing back pure digital advertising investment, prioritizing instead non-working investments in data, technology and customer experience. read more

If you have an inbound offering, you don't need to do as much traditional "advertising" with the advent of SEO, press, etc. But if you invent something brand new, a lot of your advertising $$ goes to simply educating consumers about a) who you are and b) what you do. read more

He understood the vital role marketing plays in a company’s success, which explains why Apple and many of the most successful companies in the world spend more on marketing and sales than they do on research and development. read more