How much should a small startup spend on Facebook marketing?

Small businesses are making big waves on Facebook, and if your company isn't taking advantage of the many benefits the platform offers, particularly when it comes to advertising, you may be missing out! According to recent reports, Facebook has 25 million small businesses with active company pages. read more

Otherwise, start at $1,000-$2,500 a month on a freelance community manager or small agency, plus the tools to succeed in social media and community management (think: Hootsuite). Content Marketing The internet runs on content. read more

Let's say your business needs to generate $100,000 a month in sales in order to make a profit. If you choose to apply 3% of your monthly sales to marketing, then you have $3,000 for marketing. As you build your marketing strategy, you'll learn where to best spend that money for the greatest coverage. read more