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How real is the so-called 'click fraud' in online advertising?

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series analysis are crucial for accurate fraud detection, and that ensemble methods offer ... the advertisers. This model, however, may incentivise dishonest publishers to generate il- legitimate clicks on their sites–a major issue known as click fraud. Click .... In pay per click online advertising, Fraud involves a large number. read more

Yes, click-fraud is real and it's rather annoying. I see different advertisers each day struggling to keep up with ROI positive campaigns. The reason why click fraud is so damaging is because of the following: You can buy advertising space on a CPM (Cost Per Mille), CPC (Cost Per Click) or CPA/CPL (Cost Per Action/Lead) basis. read more

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