How should a startup go about pricing their software product?

A lot of companies use their competitor pricing as proxy for pricing their own products. This may not really reflect the true value of your product/service. Instead, ask yourself how much time, effort, productivity savings that your customers will realize by use of your product. read more

Value-based pricing charges customers a fraction of the incremental value created by the product or a fraction of the costs saved by the product. This is often seen in ad tech or any type of optimization technology. A startup increases conversions by 50% and they take 10% of the gain as their fee. Value based pricing is also employed in slightly less rigorous ways. read more