How to do customer profiling?

Before we dive into building your profile(s), we have to make an important distinction. read more

You should develop an ICP if you need help knowing when to say no and when to say yes. Saying no to customers who are a poor fit will save your team time, money, and aggravation. In fact, saying no will help you better determine to whom you should say yes. read more

Customer profiles help you market to potential customers and predict what they'll buy. We provide an easy template to create a realistic customer profile. read more

Customer profiling may sound like a mug shot lineup of your customers, but their purpose is far more innocent. Instead, I want to offer three concrete steps for creating effective customer personas. It’s the process we used at Help Scout to figure out who was buying our software. read more