How worried is Nike about Under Armour?

Under Armour (NYSE:UA) (NYSE:UAA) shares were pummeled last week after the company lowered its 2017 sales and profit forecasts for the second time this year. read more

I think Under Armour is a strong company, and despite currently running at a loss, they have the potential for a bright future, and could even grow to Nike’s size, especially if they can beat them to high adoption of wearable tech (though admittedly that seems unlikely given the limited progress there so far). read more

Under Armour and Adidas are nipping at Nike's heels. Morgan Stanley's Jay Sole said Under Armour's Steph Curry basketball shoes have nabbed 800 basis points from Nike so far this year. Meanwhile, Adidas' U.S. shoe sales growth has accelerated to 26% across April and May, while Nike's has slowed to 4% from the prior year, he wrote. read more

Under Armour is building a substantial direct-to-consumer (DTC) business of its own, too. While the size of the company's $1.5 billion DTC business is small compared to Nike's and Dick's, it accounted for 35% of the revenue in the most recent quarter and put up healthy 20% year-over-year growth. read more