How would one go about buying radio advertising time?

Radio advertising can be a real bargain and an effective way to build your small business customer base. ... Advertising Time. If I were advising you on buying time in L.A. or New York, one of the first things I might ask you to consider is something called "drive time." ... are there. Let's go back to "drive time" for just a second. read more

While radio provides a promising advertising medium for small and large businesses, making sure your radio campaign is effective––and doesn’t just go in one ear and out the other––and within your budget is key to driving consumers to check out your business and services. Here are 5 basic guidelines to buying radio ads. read more

One ad rarely sparks a buying decision. Usually we must be exposed to several ads over a period of time unless we have an immediate need and we just happen to hear the commercial at the right time. Advertising build customers over periods of time. Radio should not be purchased in spots. Instead buy blocks of time. read more