Is advertising becoming less effective?

This question will have two possible answers. The answers depend on how people manage and run their Ads. If people still do traditional advertising, the answer would be “Yes.” The advertising is going to be less effective. read more

The advertising is not going to be less effective. Instead of that, the advertising would become more effective through some “revolutions.” For example, the advertising would become more personalized by technology like interactive TVs. read more

Fragmentation of media is driving reach down and costs up. Intriguingly, however, this may offer an opportunity for big brands with big media budgets, because in spite of the prevailing opinion that TV's days are numbered, new evidence suggests that today TV advertising may be gaining effectiveness, not losing it. read more

Ad targeting and retargeting will likely be the driving force behind advertising this year. Audiences are getting more segmented, and advertisers need to be reactive to changes in the market. Despite dedication to data, marketers still get tripped up by demographic targeting pitfalls. read more