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Is Avid finally really dying?

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If the company dies, it dies. There isn't much we the end users can do to fix a corporate culture problem. It takes leadership to do that. No amount of end user complaints can do it I'm afraid. read more

AVID is dying for the same reason Kodak is dying. The people at the top are so disconnected from the very idea that they make a product for creative people that they don't even seem to care. My only hope is, if the company dies, someone else will take the product, which is excellent, and preserve the vision behind it. read more

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