I believe it has a lot to do with your goal for fuel usage. Certain racing classes have requirements for Commercially Available fuel to be used. This is important because sanctioning groups are concerned about the energy packed into the fuel. read more
Shell is the official gas recommended by BMW. However, I'm highly inclined to say that the difference in recommendation is more about marketing dollars spent than any difference in performance. Different brands have different proprietary additives, but it hasn't been shown that any are superior. read more
I am asking because in Dallas/FW area for example QuikTrip stations usually sell premium gas cheaper then Chevron or Shell. read more