Is digital marketing a part of information technology?

Information Technology led to birth of fast and effective (cost and impact) marketing and digital Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. read more

Information Technology means use of system for storing, retrieving and sending information. Yes, Digital Marketing is a part of Information Technology. With the help of Digital Marketing you can create Brand Awareness with the help of Internet and Social Media. read more

Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business. SEO can almost be viewed as a set of best practices for good digital marketing. read more

This is useful to get agreement and buy-in by showing the opportunities and problems and map out a path through setting goals and specific strategies for digital including how you integrated digital marketing into other business activities.Second, digital becomes integrated into marketing strategy, it's a core activity, "business-as-usual", but doesn't warrant separate planning, except for the tactics. read more