Is email marketing dead in 2017?

Email Marketing Facts. Let's be clear: The stats show that email isn't going anywhere. Did you know that we send around 74 trillion emails every year? And the numbers keep going up, with 28% more email sent in 2016 than in 2015, according to the Communicator Email Benchmark Report 2016. read more

Email marketing is definitely NOT dead, as a matter of fact it’s still delivering the highest average ROI compared to other marketing channels, including social media and paid search . However, it’s likely that you're doing it wrong. read more

Along with a high ROI, there are other reasons why email marketing is not dead in 2017: It's a highly targeted form of reaching customers; It allows for personalization; It's easy to measure the success of campaigns. As McKeeby notes above, if done properly, email marketing can have huge benefits for your business. read more