Is email marketing effective in 2017?

People will send and receive 269 billion emails per day in 2017, with an expected 3.7 billion email users worldwide by the end of the year. In five years' time, ... excellent ROI. Find out the ROI of your own campaign by reading our guide on How to Measure the Effectiveness of Your Email Campaigns. read more

Email, once again, proved to be an effective tactic in 2017, and played an integral role in most successful online marketing strategies. One of the most noteworthy benefits that email brings to the table is a greater chance of reaching your target audiences. read more

Respondents say list segmentation is the hardest email marketing tactic to implement (37% rate it as among the most difficult). Creating meaningful calls to action is second, followed by message personalization and testing/optimization. read more

Our analysis of the latest email marketing statistics will give the answer. read more