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Is it common for Western men to wear a cologne?

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Cologne, fragnance or perfume is what most civilised men in both the western and eastern worlds wear. As human beings, we all have our own different odours that can be quite nasty to other people. We perspire or sweat as we go about our day to day routines. The scent from cologne helps to fight that bad smell eminating from sweating. read more

For a lot of men it might sound blasphemous to wear a woman’s perfume, but it’s much more common than you think. Take away the marketing, add some science and you will see why you should feel free to wear women’s perfume too. To understand the marketing side, you need a brief lesson in fragrances. The term “cologne” wasn’t originally intended to mean men’s fragrances. In fact, that’s a decidedly Western idea. read more

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