Absolutely. Advertising is expensive and anything that makes it more efficient, short of a lie or a “tendency to mislead” is ethical. A Consumer Psychologist just helps you to understand what the consumer wants. read more
Consumer Psychology is the science of studying and researching consumer behavior. If used in a business setting, the goal of this psychologist would probably be to observe consumer behavior and what influences their purchases. There is a fine line to be drawn when deciding whether consumer psychology is ethical. read more
According to the Society for Consumer Psychology, Division 23 of the American Psychological Association, consumer psychology"employs theoretical psychological approaches to understanding consumers." This field is often considered a sub-specialty of industrial-organizational psychology and is also known as the psychology of consumer behavior or the psychology of marketing. read more
Consumer psychologists are researchers, examining the marketing, advertising, and personal cognitions that influence consumer behavior. Using this research, consumer psychologists work with companies and businesses to develop marketing campaigns that maximize profits. read more