Is Lance Armstrong finished as a celebrity product endorser?

Nike, which had been an Armstrong supporter since 1996, was the first to announce it would be ending its sponsorship after the release of an extensive report ... "We are in the process of removing Lance Armstrong's image and endorsement from our product packaging, " Honey Stinger said in a statement. read more

I think Lance Armstrong, is a little too controversial right now to be endorsing anything. He didn't want to face the overwhelming evidence against him so he baled. I wouldn't buy anything he endorsed. read more

Seven’s sponsorship of McConneloug and Broderick is the sort that marketing experts like Reed say makes sense. It closely aligns Seven’s product and the bikers’ expertise. But endorsements, especially costly ones, become harder to justify as the gulf grows between a celebrity’s competence and a company’s product or service, Reed notes. read more

Lance Armstrong is an American former professional cyclist, best known for winning the Tour de France a record seven times in a row between 1999 and 2005. In 1996, prior to his historic string of victories, Armstrong was diagnosed with a potentially fatal metastatic testicular cancer. read more