Is Nintendo a dying brand?

The Nintendo brand can't die. The Wii U struggled to get a decent amount of market and it failed, but how far their brand actually reaches? The answer to this question can be found on the unpredictable Pokémon GO success this year. read more

The answer to this question can be found on the unpredictable Pokémon GO success this year. read more

Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand”. The full report doesn’t release until March 13th, but they have already released their “US Top 10 Millennial Brands” list. read more