Is playing Candy Crush Saga beneficial for my brain?

Dana Smith: The Candy Crush game app exploits some well known weaknesses in the human brain to keep us playing. read more

Last week, Candy Crush Saga, the mind-numbingly simple yet addictive game that involves matching coloured sweets, was estimated to be worth $7.1bn. While that amount dropped by 16% after the company’s Wall Street debut, it still left the gaming geniuses behind the free app worth billions. read more

Vibrant colors and cutesy graphics may activate your brain's reward system. As you ID and create patterns (three greens in a row, yessss), audible zings and pops can urge you to keep playing. Starting rounds are simple for a reason. Winning early and often triggers your noggin to release mini hits of dopamine, the so-called happy hormone. More, please. read more