Is Ralph Lauren (the brand) more 'preppy' or 'WASPy'?

Ralph Lauren is neither preppy nor WASPy. It is an aspirational brand for those who would like to be considered preppy or WASPy, which is different. Take a look inside the RL flagship stores in NYC and elsewhere to see what I mean. read more

Bhasin points to Smathers & Branson and Southern Tide as two other up-and-coming preppy brands that have managed to capture consumers. 3. It isn't relevant to young consumers. Via Flickr. Helgesen likens Ralph Lauren's woes to those of Tiffany & Co., another brand that has struggled to be relevant to young consumers who demand speed and newness. read more