At first glance, the state of the WNBA looks dire. Over 21 seasons, the league doesn't appear to be profitable, though concrete financial information is scarce. Only four of the original eight teams are still around. Players make a fraction of the salary of their NBA counterparts. read more
Announced this week, the new partnership with P&G blends, the world’s largest and most profitable consumer packaged goods company, with the WNBA’s key-markets and its commitment to empowering women and girls. read more
As a consequence, WNBA players often supplement their income playing in European and Asian leagues when the WNBA season is over (leagues that often pay more than the WNBA). Now it is possible that despite the relatively low wages the WNBA pays the league still isn't profitable. read more