There are no ULTA shops in Europe. There are two SEPHORA stores @TheMall and the Paradise Center in Sofia. However there are many other similar stores all around Bulgaria. read more
Sephora is a much smaller store than Ulta. Ulta carries high end brands, mid priced brands and drug store brands like Maybelline and Revlon. Ulta also offers beauty services like brow grooming, hair services, etc. You can see the difference simply by going to their online stores. The number of products carried by Ulta is significantly larger. read more
Ulta for the points, and there is a location near my work and my home. Sephora has a location that is not convenient, and it's always jam packed in there. I'll hit up Sephora when I go to MUFE or MAC, since they are in the same mall. read more