Not unless the instructions tell you to. Some medicated lotions instruct to rub into the skin. Moisturising lotion should be applied to warm, wet skin and allowed to soak in. read more
To avoid this problem, I would suggest you to use good body lotion which long lasts. You can try divine lotus light body lotion. It is the best moisturiser for rough skin. read more
St. Ives Nourish and Soothe Oatmeal & Shea Butter Body Wash $8 per two BUY NOW This editor's personal fave, the St. Ives body wash loaded with oatmeal and smothered in shea butter smells deeeeelish. read more