Should I invest in Under Armour?

In all, the stock crumbled more than 75% over the past 20 months. Since bottoming out near $10.50 though, UA stock has been on the mend, while CEO Kevin Plank seems refocused on the tasks at hand. Despite the roughly 40% rally from recent lows, should investors buy Under Armour stock? read more

Over the next several years, this tug-of-war for market share should continue, with Nike being the established global brand and Under Armour the ever-growing threat. From an investing perspective, the big difference is that Nike has a much stronger fiscal position, including cash and cash flow generation. read more

Last year was pretty messy for Under Armour Inc (NYSE: UAA, NYSE: UA). CEO Kevin Plank wanted to unload a lot of Under Armour stock. To do so, the company split its share structure to create voting and non-voting shares. Then, to add further confusion, the company recently changed the shares’ ticker symbols. read more

Under Armour is a very popular brand of apparel. Typically “outdoor” apparel and sportswear. These markets are exceptionally fickle and consumers are prone to chasing the next fad. read more