Should Under Armour acquire Fitbit?

As seen in the below chart from BNLMarketAnalytics.com, Under Armour has clearly been lagging in the accessories arena. Not only is it a near irrelevant business for Under Armour, but growth has fallen significantly. read more

That's a very interesting proposition. It's a great fit. Here's the issue, it's too big a company for Under Armour to acquire. Step up! At $8 billion, Fitbit worth more than GoPro Under Armour is worth a little more than double that. read more

Under Armour and Fitbit are both going after the same health and sport-focused market, each has had impressive sales growth but declining income in the recent quarter, and each has seen their stock price decline over the last year. read more

The Fitbit app continues leading the category, though Under Armour is a big threat. Pessimism is extreme, but FIT needs to change the momentum before the stock becomes a buy. The declines in Fitbit (NYSE: FIT) appear never ending. read more