How is Twitter monetizing Vine?

I think it is pretty short-sighted to think about monetization with pre-rolls or overlays with a product like Vine. Vine is a way to capture the video-sharing market pretty much like people share text updates or image updates on Twitter today. read more

Twitter is not directly monetizing Vine, and to my knowledge there are no near-term plans to introduce ads (pre-roll, in-app or otherwise) into the Vine app (although the acquisition of MoPub now makes it easier than ever for Twitter to do so). read more

Last quarter, Twitter's MAUs only rose 15% annually to 316 million -- its slowest growth rate since going public. At this rate, it's possible that Vine's MAUs could eventually eclipse Twitter's in a few years. Therefore, monetizing Vine might help Twitter offset sluggish user growth at its core site. read more

But monetization is the big ticket item that creators want - and if they can't reach as many people on Twitter as they can on Facebook or YouTube, Twitter needs to sweeten the deal, hence the improved 70/30 revenue split. read more