What accounts for the smell of playdough?

It's easy to make a pliable dough very similar to play doh, but you'll find that it has very little fragrance - that highly evocative aroma is actually added by Hasbro and is a patented secret formula. read more

It's easy to make a pliable dough very similar to play doh, but you'll find that it has very little fragrance - that highly evocative aroma is actually added by Hasbro and is a patented secret formula. read more

Trademark registrations for scents are still a rarity, but experts say that could change as more companies like Hasbro — which applied last week to register the smell of Play-Doh — focus on consumers' noses. read more