Everyone has a different consideration for this. It's supposed to be from the years 1982 - (about 2001). Some people say the cutoff is '98 or '99, and I think that's fine too. Some people say think the cutoff is 2005, and I think that's ridiculous. The current age of any given millennial hovers around age 18 - 35. read more
Everyone has a different consideration for this. It’s supposed to be from the years 1982 - (about 2001). Some people say the cutoff is ’98 or ‘99, and I think that’s fine too. read more
According to journalist Bruce Horovitz, in 2012, Ad Age "threw in the towel by conceding that millennials is a better name than Gen Y", and by 2014, a past director of data strategy at Ad Age said to NPR "the Generation Y label was a placeholder until we found out more about them". read more
The majority of millennials came of age during the great recession of 2008 and as a result, frugal habits have ingrained in their psyche out of fear and unrest faced during this financial crisis. Millennials are drowning in debt. read more