An incomplete, subjective list, presented in no particular order: Pizzeria Regina; Dunkin' Donuts (there are more DDs per sq. ft. in Boston than there are Starbuckses per sq. ft. in Seattle); Legal Seafood; Fidelity; Boston Sand & Gravel Co. read more
Iconic' is a big statement - by definition, it must be rare for a top brand to be elevated to that status. And if there's one point on which all the global branding experts that have contributed to this list agree, it's that it's rarely about the logo design alone. read more