What are Jeff Bezos' biggest mistakes as CEO of Amazon?

Amazon has done most things really, really well. There's only one thing that seems like a 'mistake' to me, and that's the acquisition of Zappos for $1.2 billion. read more

Jeff Bezos’ mistake with Zappos and holacracy isn’t allowing it to happen, it’s not explaining to the world why it’s important that these types of experiments happen at a company as large and as diversified as Amazon, whether or not they work, and that they need to experiment with more than just Fire Phones. read more

Some of Bezos’ billion-dollar mistakes include a site for auctions, which didn’t work. That effort evolved into something called zShops, which also failed. The idea eventually evolved into Amazon Marketplace, which now represents 40% of Amazon’s unit sales, Bezos said. read more