What are most famous toys in the world?

TIME interviewed toy historians & experts to determine which playthings made the biggest impact on the toy industry—and the world at large. ... dropped recently, but Mattel still claims a Barbie doll is sold every three seconds, which would make the billion-dollar brand the world's most popular doll for girls. read more

Never mind that LEGO is the world's biggest toy company—bringing in $2.3 billion in the first half of 2014 compared to Mattel's $2 billion—and that it has spawned action-figures, TV shows, a fan conference and, most recently, a hit film. read more

Famous toys are among some of the most profitable brands in the world. As parents, it can be hard to try and guess what toys your children will like. Some kids will love one toy, while other kids will ignore it in favor of the box that it came in. read more