POP is the short form of Point Of Purchase. In advertising parlance, it is referred to all products that are usedto promote a product and make it stand out from the competition at the point ofsale. Poster holders, brochure holders and greeting card holders are someexamples in this regard. read more
Advertising--Mass or nonpersonal selling: TV, radio, magazines, newspaper, outdoor/out-of-home (OOH), online, mobile . Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. (Principles of Marketing, 15e, Kotler and Armstrong, 2014). read more
-"The Rain Comes Down" by Jean Grae. A very personal song about the fear, pain and regrets of a young woman who has an abortion. -"All For You" by Little Brother. read more