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What are sales collateral?

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Sales collateral are the materials developed by a company to assist the sales process. Collateral refers to both the physical materials such as direct mail, brochures, and posters as well as electronic content like whitepapers, case studies, ebooks, and data-driven reports that are generally saved in PDF format. read more

Traditionally, most sales collateral has taken the form of a wide range of printed materials such as advertisements, brochures, catalogs, direct mail letters and postcards, handouts from sales presentations, sales sheets, selection guides, posters, printed white papers or case studies, technical data sheets and more. read more

Here are five examples of sales collateral that can be aligned to the buying process. If you've read our previous posts on turning your sales collateral into sales content and developing your sales collateral system, you will already be aware of the benefits of aligning collateral to the way your customers buy. read more

In marketing and sales, marketing collateral is sometimes [further explanation needed] considered the collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. read more

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