What are some examples of 'sell shovels in a gold rush'?

Answer: The people who sold the miners and other gold rush followers the tools and supplies they needed (i.e Levi Strauss). Funny that even over 150 years later we still have the same scenario - very many people digging for gold, and a select few people really profiting off their endeavors. read more

Selling shovels in a gold rush is an age old strategy. Instead of looking for money yourself build a business that profit of the people who make money. read more

In the Gold Rush that is the startup scene, I’ve met two classes of shovel sellers over the time I ran a startup and operated incubators and accelerators. Some Good or Unavoidable Shovels – Pay for office space, naturally. read more