Our complete guide covers the situations you face every day, from closing deals and getting repeat business to responding to a prospect's no and negotiating great deals. You'll also find an insightful look at the biggest mistakes you must avoid and the tactics and ideas you simply can't live without. read more
The best example is, "nnly attempt to sell ice to those Eskimos who need ice". There are many stories but most are based on scams, misrepresentations, lies, setting false expectations and dishonest dealing. Not the smartest business model. Some big examples where, telemarketers who sold people lots that were under water in Florida. read more
The product team uses Edward de Bono's Six Thinking Hats to discuss selling ice to Eskimos. Storyboard Text The product team is going to discuss selling ice to eskimos using de Bono's Six Thinking Hats. read more
So there you are, trying to sell ice to Eskimos. Selling ice to Eskimos is like selling sand to a Mexican, a nuke to an Iranian, Myspace to Mark Zuckerberg, you get my point. But you're confident. You've got the skills to do it. You sit at your little computer, with full faith in your status as master of the sale. You're wrong. read more