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What are some typical retail margins for beer / wine / liquor?

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Finally a question that I can answer with a reasonable degree of personal expertise, rather than my typical rampant speculation. I have been a beer, wine and spirits retailer, a nightclub/cafe operator, and a commercial brewer. read more

While both types sell beer, wine and spirits, they do so under different rules and circumstances. A bar or restaurant gets a far-higher margin for alcohol than a retail store does. In a bar/restaurant, it is typical to sell wine at an 80% margin. That means that you're paying for a glass of wine what the restaurant paid for the bottle. read more

Some control states in the US have defined markups for spirits. For example, in Maine a liquor store can only buy and sell a spirit for the prices that the state has set. In Maine the typical markup is 12% or so. read more

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