The BIGGEST advantage is dramatically-increased nighttime visibility. Even with glossy lacquered finishes, "fire engine red" is an extremely difficult color for most to see at night - when the majority of fires tend to occur. Additionally, it is an 'unnatural' color. read more
The BIGGEST advantage is dramatically-increased nighttime visibility. Even with glossy lacquered finishes,"fire engine red" is an extremely difficult color for most to see at night - when the majority of fires tend to occur. read more
Picture a fire truck and you are likely to see red — fire engine red. But when it comes to safety, human factors and ergonomics research paints a different picture. Much of what we know about human factors and ergonomics relies upon psychological studies of human visual and auditory perception. read more
Red was originally selected for the same reason. Over a century ago, red was a nice bright color that set fire apparatus apart from most vehicles on the road. Red became traditional, and most fire departments stayed with it. Some firefighters like yellow trucks, some prefer traditional red. read more