What are the biggest challenges facing today's social media?

In my opinion, there are five major challenges: 1. The wide spread of rumors and misinformation has never been easier in the history of mankind. We haven't figured out an effective way to deal with such a decentralized phenomena. 2. read more

Social Currency: Today’s social media currency is "likes", "shares" and "retweets". This is how we are rewarded for our contributions. We are defined by the number of followers we have. We find ourselves participating in a never ending popularity contest. read more

This entry was posted in agency solutions, industry news & trends, media planning & buying, social media & digital marketing, strategic management and tagged challenges facing media, denise shrivell, market trends, media agency, media channels, media survey, mediascope, tracking media roi, value chain. read more

Finding out how to manage social media across multiple countries requires careful planning. The biggest factor for companies to consider is whether to have a global or local strategy. Without a ‘one-size-fits-all’ approach, the best solution can be surprisingly hard to figure out. read more