What are the emerging models in online advertising?

One of the latest models in online advertising is programmatic advertising - that is, understanding data generated by ads - CPM, CPC, CTR, etc. - in realtime and taking automatic decisions through specialized software solutions. read more

Online advertising models show up on Web sites in several forms — cost per click (CPC), cost per thousand (CPM) and cost per acquisition (CPA). Publishers and advertisers should know and consider all three depending on the situation. But it’s clear that CPC and CPM dominate online advertising. read more