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What are the HIPAA regulations for online advertising?

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According to the HIPAA, any of the following constitute Protected Health Information(PHI) ================== Health information is individually identifiable when it is associated with any of the following identifiers. read more

Defining what is “marketing” under the Rule; Excepting from that definition certain treatment or health care operations activities; Requiring individual authorization for all uses or disclosures of protected health information for marketing purposes with limited exceptions. read more

for HIPAA-covered research, as long as “the payment is a reasonable cost-based fee to cover the cost to prepare and transmit the PHI” related to treatment and payment; required by law; For more on the finer points of sales and marketing under HIPAA, check out Duane Morris’s post in full here, or go right to the Final Rule source. read more

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