I would have to say it was customer loyalty and Zappos' investment "Wowing" customers. Endless was very much an Amazon company. Large selection, Brand names, cheap prices, relatively fast shipping. When I started working at Zappos I had a lot of friends that would rather buy the cheaper option from Endless. read more
I would have to say it was customer loyalty and Zappos' investment "Wowing" customers. Endless was very much an Amazon company. Large selection, Brand names, cheap prices, relatively fast shipping. read more
It was perhaps Endless' failure to dethrone Zappos that made Amazon think of buying. What's more, Zappos made themselves an appealing target because they were not just beating Amazon at selling shoes; Zappos was beating them in creating buzz. read more