What are the recent trends in online advertising?

So at a recent Econsultancy event, it was no surprise to see that the Online Advertising table was one of the most popular and had some of the liveliest discussions. read more

4. Native Advertising Will Explode in Popularity. Yes, native advertising is one of the oldest trends on this list. It’s been used for years by brands looking for an easy way to get natural-looking visibility. read more

Mobile video ads, native advertising, viewable impressions and behavioral targeting are the defining trends in digital advertising. The strategies that worked for advertisers for the past five years won’t work indefinitely. read more

Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising. While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. read more