What books on mobile advertising would you recommend?

I'd suggest you not read books, but look at blogs and other digital sources of information. The digital advertising world moves very quickly, so it tends to document itself in a digital format, rather than in print. read more

A good click through rate in digital advertising today (desktop) would be 0.1% (1 / 1000), while in mobile is more likely to be 0.5 - 1%. CPC is cost per click, and used if you plan to sell your inventory based on click performance. read more

In Ann's words: This book changed the way I think about marketing and inspired me to write Content Rules. I can't recommend it enough. 2. Jay Baer His work: Youtility: Why Smart Marketing Is about Help Not Hype One of my favorite takeaways from this marketing must-read:"If you sell something, you make a customer today. read more