What demographics listen to One Direction?

Some 46 per cent of fans of the teenage boyband are aged 35 and above, while 15 per cent of fans are over 55. read more

In 2012, One Direction fans were mainly teenagers, ages 12–18 on average. Now, in 2017, five years later, the average age has shifted to 17–23. The media wants the world to believe that the fans are young, naïve preteens but the simply truth is that we are not. read more

One Direction were twice as popular as Justin Bieber among people in their fifties and sixties, and four times as popular as fellow artist Connor Maynard. Brigitte Ricou-Bellan of StubHub, which carried out the research, said: ‘One Direction frequently top StubHub’s list of best sellers, but it’s interesting to see that they have a much broader appeal than the traditional boy band. read more