What did Walmart do that Kmart did not?

Walmart had a bigger vision for the future of retail. The mega giant was only a sprout once and Kmart was the King of the hill. In the mid to late 80s Walmart saw the future of SuperCenters and a customer that wanted them. read more

Kmart thought they would try by opening SuperKs which were Kmarts with a few aisles of grocerys but nothing like a Supercenter. Then they did try a few Super Centers but by this time Walmart Supercenters had already taken off. Kmart Supercenters just didnt make it. Walmart has the vision of staying ahead. read more

The brand communicated what Kmart had to offer, customers responded favorably and Kmart did well. The marketplace, however, moved on. While Kmart settled into a comfortable pattern of expansion, its leaders failed to properly manage the brand to keep up with the competition. read more