Assuming you are targeting a daily use case, and you are seeing high MAU, but low DAU, it's a red flag about the quality of the experience. People are discovering and trying it, but are not coming back as you would like. read more
DAU appears in the news almost daily – often in the context of technology IPOs – because executives, analysts, and investors find that it’s a great proxy for measuring product stickiness and potential for growth. read more