What do millenials think of Ralph Lauren?

Our Baby Boomer parents could afford Ralph Lauren, but we generally cannot. And as a 'Millennial', I personally don't aspire to own anything from Ralph Lauren. Now I don't speak for all Millennials, but the perception is that Ralph Lauren seems like a brand for preppy WASPs. read more

Now I don't speak for all Millennials, but the perception is that Ralph Lauren seems like a brand for preppy WASPs. In the advertisements, the models are in English country homes, atop horses, on boats/yachts, or in luxurious mountain cabins. read more

Wagner said due to the logomania trend, Millennials in search of relics from the Nineties have taken to Ralph Lauren, specifically Polo Sport, because of its bold type and primary colors. As WWD left the store, a young girl wearing a cobalt blue Polo Sport puffer jacket with a white tennis skirt breezily made her way in. read more

To my mind, as long as the central Ralph Lauren brand premise of luxurious, authentic American style continues to be reinforced across platforms—in stores, in product, in customer experience and in communications under the Ralph Lauren moniker, the sub brands, some of which may come and go like Rugby and Blue Label, will benefit—although I do think it helps to have Ralph Lauren as a part of the name. read more