What do you think of the new lady doritos?

Consider the Lady Dorito. The internet did, for a couple of days, after a podcast interview with the chief executive of PepsiCo went sideways. On Monday night, the company had to clarify that no, it was not going to create Doritos for women with reduced crunch and less orange finger dust. read more

Doritos is developing lady-friendly chips because you should never hear a woman crunch by Maura Judkis February 5 Email the author PepsiCo chief executive Indra Nooyi told the Freakonomics podcast on Jan. 31 that Doritos, which is owned by PepsiCo, is developing a chip for women. read more