What does aesthetic mean in graphic design?

An aesthetic in a work of graphic design refers to a style or approach that is achieved in the overall “look” of the piece, using the elements that make up the design as the variables you alter/adjust in order to get this look. So, for example, you may be laying out a poster that has some text and images. read more

With all that in mind, my answer is yes. Your aesthetic style adds to your identity and brand, but that doesn’t mean that you should tie yourself down to either Apple’s idea of minimalism or Google’s view of Material Design. read more

As the aesthetic aspect of graphic design is becoming more and more important in customers’ decisions, there is an increasing need of tools able to express and preserve the styling intent during the product development cycle, while offering an interaction with the user much more adherent to his mentality. read more