What does the John Deere logo represent?

See how one of the most recognized corporate logos has evolved since its introduction in 1876. ... The native North American white-tailed deer is portrayed in future trademarks. 1912Trademark ... The 1956 version of the trademark, which was registered in 1962, represented yet again the call for a simpler design. read more

The 1956 version of the trademark, which was registered in 1962, represented yet again the call for a simpler design. The slogan "Quality Farm Equipment" was dropped. By then, John Deere was established in the construction equipment industry, and contractors and loggers became familiar with yellow and black machines bearing the symbol. read more

Moline, with 42,705 residents in 1962, had the local 7,000 employees of John Deere represent 16% of the city's entire population. In 1969, John Deere followed its New Generation tractors of the 1960s with a New Generation of combines. read more