In professional wrestling, a heel (also known as a rudo in lucha libre) is a wrestler who portrays a villain or a "bad guy" and acts as an antagonist. to the faces, who are the heroic protagonist or "good guy" characters. read more
Turning heel means to turn into a “bad guy” or “bad girl” in the world of professional wrestling. This can occur in many different ways. The good guy is called the “babyface, the protagonist of the feud/story. And the bad guy is called the “heel,” the antagonist of the feud/story. The best heels usually start out as good babyfaces. read more